AT&T set out to have a positive impact in the Autism community, helping to raise money and awareness for children with autism, and show the positive effects that technology can have on those dealing with the disease in their everyday lives. In order to do so, AT&T teamed up with Holly Robinson Peete and her foundation, the HollyRod Foundation, to create a digital and social media focused campaign.
To celebrate the success of the campaign, the LGBT Community came together at the AT&T Live Proud Finale event in New York. 5 sweepstakes winners received VIP treatment, by being flown out to New York, receiving a private meet and greet, and the opportunity to sit front row for a private performance by Adam Lambert. The celebratory event was a great conclusion to a highly inspirational campaign.
We set out to create a drive to retail campaign while establishing a connection with acculturated and ambicultural Hispanic Gen Xers and Millenials through their love for music. In order to do so, AT&T partnered with Hispanic musicians, influencers, and Universal Music to create an experiential, digital, and social media rich campaign.
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