360 is an agency that prides itself in having a pulse on today’s pop culture and trends. Our core philosophy in how we approach each campaign is based on pulling the thinking from the very people who represent the demographic we are trying to reach.
Tapping into influencers and game changers and creating breakthrough campaigns for our brand partners has been key to our success.
It’s an exciting time, we are experiencing a dynamic cultural movement that is redefining America’s landscape with Hispanics, African Americans and Asians at the forefront of reshaping consumer ideology and purchasing habits.
Nearly half of America’s kids under 18 are from communities of color. These multicultural communities are growing in affluence and represent $2.6 trillion in buying power. They are driving popular culture across sports, music and media. Our goal is to have your brand be part of their lifestyle.
Let us help you make an indelible impression on America’s changing face.
AT&T set out to have a positive impact in the Autism community, helping to raise money and awareness for children with autism, and show the positive effects that technology can have on those dealing with the disease in their everyday lives. In order to do so, AT&T teamed up with Holly Robinson Peete and her foundation, the HollyRod Foundation, to create a digital and social media focused campaign.
To celebrate the success of the campaign, the LGBT Community came together at the AT&T Live Proud Finale event in New York. 5 sweepstakes winners received VIP treatment, by being flown out to New York, receiving a private meet and greet, and the opportunity to sit front row for a private performance by Adam Lambert. The celebratory event was a great conclusion to a highly inspirational campaign.
We set out to create a drive to retail campaign while establishing a connection with acculturated and ambicultural Hispanic Gen Xers and Millenials through their love for music. In order to do so, AT&T partnered with Hispanic musicians, influencers, and Universal Music to create an experiential, digital, and social media rich campaign.
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