We solved their dilemma through music psychology. Music that spoke to the heart of where the consumer was/is with empathy and with a beloved artist who could deliver the song, emotion and feeling of inclusivity.
VRBO came to us when they needed to connect with consumers during the worst global pandemic. How do you speak to the world during a pandemic about traveling again?
Our agency delivered music strategy and strategic partnership with John Legend that brought the campaign to life with stellar results.