For the product launch of AT&T TV we developed and executed a fully integrated, omni-channel strategy leading up to and during Super Bowl Weekend’s Super Saturday Night.
We directed our strategy on what animates Lady Gaga fans – kindness. From influencers to drive to retail, e-commerce, social media, digital, branded content, experiential, livestream event, radio and PR, our message was clear and a resounding success.
The epic launch created a future branding engine that dominated social media and PR conversation and delivered blockbuster results for AT&T TV and their 5G network.
General Market, LGBTQ+
#1 Trending Worldwide
200% Increase Drive to Retail
4.5+ Million Retargeting Audience Pool
10.2+ Million Livestream Views