Human BY ORIENTATION
Human by Orientation (HBO) is an award winning brand expression platform that we created to strengthen and expanded HBO’s connection with LGBTQ+ audiences.
Human By Orientation highlights the universal humanity of all people regardless of ethnicity, orientation, or gender identity.
What did we do? We did brand strategy, brand ID, visual ID, go-to-market launch, experiential, digital and social.
250% Increase in Brand Sentiment